A hook in the first second
The concept is designed for the way the format is watched: muted, on a phone, in a feed.
03 / Create
Video & Creative Content
Motion that explains the offer in fifteen seconds.
Concept, motion and edit for the short, silent, scroll-stopping formats your audience actually watches.
- Best for
- Social campaigns · Product launches · Website hero video
- Typical start
- 1–3 weeks per concept
- Working with
- UK businesses, remotely or in person
Motion direction
The first three seconds carry the rest.
A fifteen-second original studio concept exploring how editing, motion and visual storytelling bring three very different brands to life. From hospitality to architecture and technology, every transition has a purpose.
See the three concept brands PIARDI STUDIO — MOTION REEL 01 Original creative concept · Not a client commissionThe reel could not load in this browser.
Open the MP4 directly ↗The problem it solves
Footage is not the problem.
Where it usually breaks.
Video is the fastest way to show how something works, and the easiest thing to get wrong: a long edit with no opening hook, text that cannot be read on a phone, or a file so heavy the page stalls before it plays.
Most teams do not lack footage. They lack a repeatable format — a concept, a structure and a set of exports — that can be produced again next month without starting from zero.
What changes
The difference.
Practical outcomes, not promises. Each one is agreed in scope before work starts.
One idea, every ratio
16:9, 1:1 and 9:16 exports from the same source, framed deliberately rather than cropped by default.
Legible on a small screen
Type sizes, safe areas and captions tested at phone width before delivery.
Built for the page
Compressed files, poster frames and correct markup so video helps the site instead of slowing it down.
What you get
Delivered,
not promised.
The exact scope is agreed in writing after discovery. Anything outside it is quoted separately.
- Concept and script or storyboard for the agreed format
- Motion design, animation and editing
- Captions and on-screen text set for silent viewing
- Exports for web, square and vertical placements, plus poster frames
- Web-optimised encode with a still fallback for slow connections
- Source files and a short format guide so the next edit is faster
How it works
From first call
to live.
1–3 weeks per concept. You approve each stage before the next one starts.
Brief
One conversation about the offer, the audience and where the video will be watched.
Concept
A written treatment and storyboard with the hook, the structure and the call to action.
Produce
Design, motion and edit, with a review cut before final delivery.
Deliver
Every ratio, captions, posters and web-ready files, named and organised.
Questions
Asked before.
Do you film on location?
The work here is motion design and editing. Live-action shoots are scoped case by case, and are quoted separately rather than assumed.
Who owns the finished files?
You do, on final payment. Source files and the format guide are handed over so your team can reuse them.
Can the video be used in ads?
Yes. Exports are sized for the placements you name. Ad account setup and media spend are yours to manage.
Next step
Tell us what
needs to move.
A short description is enough to start. You will get a reply with the questions that matter, an honest view of what is realistic, and a fixed scope before anything begins.
Or email piardistudio@gmail.com directly.
Often combined with
Two that fit.
Canonical address: https://www.piardistudio.lol/services/video