A hook in the first second
The concept is designed for the way the format is watched: muted, on a phone, in a feed.
Motion that explains the offer in fifteen seconds.
Concept, motion and edit for the short, silent, scroll-stopping formats your audience actually watches.
Video is the fastest way to show how something works, and the easiest thing to get wrong: a long edit with no opening hook, text that cannot be read on a phone, or a file so heavy the page stalls before it plays.
Most teams do not lack footage. They lack a repeatable format — a concept, a structure and a set of exports — that can be produced again next month without starting from zero.
Practical outcomes, not promises. Each one is agreed in scope before work starts.
The concept is designed for the way the format is watched: muted, on a phone, in a feed.
16:9, 1:1 and 9:16 exports from the same source, framed deliberately rather than cropped by default.
Type sizes, safe areas and captions tested at phone width before delivery.
Compressed files, poster frames and correct markup so video helps the site instead of slowing it down.
The exact scope is agreed in writing after discovery. Anything outside it is quoted separately.
1–3 weeks per concept. You approve each stage before the next one starts.
One conversation about the offer, the audience and where the video will be watched.
A written treatment and storyboard with the hook, the structure and the call to action.
Design, motion and edit, with a review cut before final delivery.
Every ratio, captions, posters and web-ready files, named and organised.
The 18-second concept on the homepage follows one enquiry from first interest to human handover. It is a studio concept, not a client campaign.
Watch and download the conceptThe work here is motion design and editing. Live-action shoots are scoped case by case, and are quoted separately rather than assumed.
You do, on final payment. Source files and the format guide are handed over so your team can reuse them.
Yes. Exports are sized for the placements you name. Ad account setup and media spend are yours to manage.
A short description is enough to start. You will get a reply with the questions that matter, an honest view of what is realistic, and a fixed scope before anything begins.
Request a quotePrefer email? joonyfelix@gmail.com